in the fine print: new SF guidebook calls Timeless Treasures "a decorator's dream"

We're always interested in how people find out about Timeless Treasures.

Oftentimes customers say that a friend sent them, or that someone bought them a gift here.

Other people who are out strolling around the neighborhood notice the store for the first time, and stop in.

And, of course, in the age of Blackberries and iPhones, lots of people find us on Yelp or by Googling.

A few weeks ago we learned of another way people are discovering us, when a visitor from out of town said she saw a write-up in a new guidebook, San Francisco: spend less see more, edited by Pauline Frommer.

In a section on shopping, Frommer focuses on ways to "fill your bags without emptying your wallet", and says shoppers will be rewarded for ducking into countless boutiques spread around town, investigating the off-the-beaten path neighborhoods "for little stores worth a gander."

Among what Frommer calls "individual stores you'll want to visit", she describes Timeless Treasures as "eclectic," and "quite like any other store you might have seen." She writes that the store's "real fame is in its letters -- of every font, size and purpose," and "is the word for the alphabet."